Distribution strategies for PC entertainment products : a case study of creative's distribution framework

The development of a centralised distribution model for PC entertainment products, as described in this dissertation, is thus a timely research topic that should be of interest to the logistics professionals.

Bibliographic Details
Main Author: Tan, Tsui Hsia.
Other Authors: Wong, Yiik Diew
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/6494