The use of the narratives constructed by country branding for combating terrorism and insurgency
Today we live in a globalized world. In this interconnected world, the competition for wealth among states has become a synonym for market share. To ensure access to international markets, governments have resorted to the corporate marketing tool of branding. Country branding, as it is call...
Main Author: | Jones-Chaljub, Steven |
---|---|
Other Authors: | S. Rajaratnam School of International Studies |
Format: | Thesis |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/65183 |
Similar Items
-
Globalisation of Asian fashion brands.
by: Seet, Mei Mei., et al.
Published: (2008) -
Kashmir : a national plan to combat terrorism and insurgency
by: Kaajal Wallia
Published: (2008) -
Globalised Singapore brand : a study on Singapore Changi Airport's competitiveness.
by: Chu, Marvin Puay Kiat., et al.
Published: (2010) -
A review of the Philippines' approach to combating terrorism and insurgency in Bangsamoro Southern Philippines
by: Taharudin Piang Ampatuan
Published: (2010) -
Insurance in selected developing countries - China, Malaysia and the Philippines (past, present & future)
by: Kheak, Hui Hiang, et al.
Published: (2015)