Gamification for advertising
In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper un...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/65596 |
| _version_ | 1826122617380143104 |
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| author | Ng, Marco Hin Yu |
| author2 | Ng Wee Keong |
| author_facet | Ng Wee Keong Ng, Marco Hin Yu |
| author_sort | Ng, Marco Hin Yu |
| collection | NTU |
| description | In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper understanding of the elements involved in Gamification, learn how they work, and understand how they can be applied to the field of advertising. To understand this rising phenomenon in the 21st Century, we must look to the origins of Gamification, its underlying psychological ideas and the fundamental propulsion of user behaviour. A clear comprehensive report on the practical applications of Gamification will be explained through a study of varying game elements and Gamification design processes with references to other case studies. To further demonstrate the application of Gamification to advertising, this report offers a theoretical implementation, utilizing methods of gauging, and ultimately, an evaluation on its benefits. As discussed, the findings of this research attest that Gamification’s impact should not be underestimated. Its application will greatly improve the engagement of consumers and provide a lasting relationship with companies in relation to advertising. |
| first_indexed | 2024-10-01T05:51:24Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/65596 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:51:24Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/655962023-03-03T20:45:51Z Gamification for advertising Ng, Marco Hin Yu Ng Wee Keong School of Computer Engineering DRNTU::Engineering::Computer science and engineering::Computer applications In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper understanding of the elements involved in Gamification, learn how they work, and understand how they can be applied to the field of advertising. To understand this rising phenomenon in the 21st Century, we must look to the origins of Gamification, its underlying psychological ideas and the fundamental propulsion of user behaviour. A clear comprehensive report on the practical applications of Gamification will be explained through a study of varying game elements and Gamification design processes with references to other case studies. To further demonstrate the application of Gamification to advertising, this report offers a theoretical implementation, utilizing methods of gauging, and ultimately, an evaluation on its benefits. As discussed, the findings of this research attest that Gamification’s impact should not be underestimated. Its application will greatly improve the engagement of consumers and provide a lasting relationship with companies in relation to advertising. Bachelor of Engineering (Computer Science) 2015-11-19T00:58:02Z 2015-11-19T00:58:02Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/65596 en Nanyang Technological University 55 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Computer science and engineering::Computer applications Ng, Marco Hin Yu Gamification for advertising |
| title | Gamification for advertising |
| title_full | Gamification for advertising |
| title_fullStr | Gamification for advertising |
| title_full_unstemmed | Gamification for advertising |
| title_short | Gamification for advertising |
| title_sort | gamification for advertising |
| topic | DRNTU::Engineering::Computer science and engineering::Computer applications |
| url | http://hdl.handle.net/10356/65596 |
| work_keys_str_mv | AT ngmarcohinyu gamificationforadvertising |