Instagram reimagined : a study on imagined communities and instagram

Since its birth in 2010, Instagram has grown into a global phenomenon. From tagging and following, to liking and commenting, Instagram is changing the way individuals interact with one another. By extending Benedict Anderson’s (1983) conceptualisation of ‘Imagined Communities’, this paper attempts t...

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Bibliographic Details
Main Author: Teo, Aloysius
Other Authors: Sam Han
Format: Final Year Project (FYP)
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66157
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author Teo, Aloysius
author2 Sam Han
author_facet Sam Han
Teo, Aloysius
author_sort Teo, Aloysius
collection NTU
description Since its birth in 2010, Instagram has grown into a global phenomenon. From tagging and following, to liking and commenting, Instagram is changing the way individuals interact with one another. By extending Benedict Anderson’s (1983) conceptualisation of ‘Imagined Communities’, this paper attempts to investigate the extent to which the vernacular of Instagram fosters imagined communities among lifestyle-fashion users of Instagram. First, the vernacular of Instagram is outlined to provide a good understanding of how particular features within the platform work. Next, users’ experiences and activities on Instagram were gathered through a series of interviews, uncovering meanings and perspectives from the respondents. These responses are discussed alongside the three key characteristics of imagined communities, namely ‘homogenous empty time,’ ‘creole,’ and ‘decentralisation’.
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spelling ntu-10356/661572019-12-10T13:12:15Z Instagram reimagined : a study on imagined communities and instagram Teo, Aloysius Sam Han School of Humanities and Social Sciences DRNTU::Social sciences::Sociology::Communities, classes and races DRNTU::Social sciences::Mass media::Media studies DRNTU::Social sciences::Sociology::Social behavior Since its birth in 2010, Instagram has grown into a global phenomenon. From tagging and following, to liking and commenting, Instagram is changing the way individuals interact with one another. By extending Benedict Anderson’s (1983) conceptualisation of ‘Imagined Communities’, this paper attempts to investigate the extent to which the vernacular of Instagram fosters imagined communities among lifestyle-fashion users of Instagram. First, the vernacular of Instagram is outlined to provide a good understanding of how particular features within the platform work. Next, users’ experiences and activities on Instagram were gathered through a series of interviews, uncovering meanings and perspectives from the respondents. These responses are discussed alongside the three key characteristics of imagined communities, namely ‘homogenous empty time,’ ‘creole,’ and ‘decentralisation’. Bachelor of Arts 2016-03-14T02:05:12Z 2016-03-14T02:05:12Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/66157 en Nanyang Technological University 35 p. application/pdf
spellingShingle DRNTU::Social sciences::Sociology::Communities, classes and races
DRNTU::Social sciences::Mass media::Media studies
DRNTU::Social sciences::Sociology::Social behavior
Teo, Aloysius
Instagram reimagined : a study on imagined communities and instagram
title Instagram reimagined : a study on imagined communities and instagram
title_full Instagram reimagined : a study on imagined communities and instagram
title_fullStr Instagram reimagined : a study on imagined communities and instagram
title_full_unstemmed Instagram reimagined : a study on imagined communities and instagram
title_short Instagram reimagined : a study on imagined communities and instagram
title_sort instagram reimagined a study on imagined communities and instagram
topic DRNTU::Social sciences::Sociology::Communities, classes and races
DRNTU::Social sciences::Mass media::Media studies
DRNTU::Social sciences::Sociology::Social behavior
url http://hdl.handle.net/10356/66157
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