Chinese culture and relationship marketing in the Chinese construction industry
A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6624 |
| _version_ | 1811686135283318784 |
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| author | Yu, Qi Wei. |
| author2 | Chew, David Ah Seng |
| author_facet | Chew, David Ah Seng Yu, Qi Wei. |
| author_sort | Yu, Qi Wei. |
| collection | NTU |
| description | A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture. |
| first_indexed | 2024-10-01T04:55:36Z |
| format | Thesis |
| id | ntu-10356/6624 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:55:36Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/66242020-09-26T21:17:22Z Chinese culture and relationship marketing in the Chinese construction industry Yu, Qi Wei. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture. Master of Science (International Construction Management) 2008-09-17T11:49:24Z 2008-09-17T11:49:24Z 2006 2006 Thesis http://hdl.handle.net/10356/6624 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Engineering::Civil engineering::Construction management Yu, Qi Wei. Chinese culture and relationship marketing in the Chinese construction industry |
| title | Chinese culture and relationship marketing in the Chinese construction industry |
| title_full | Chinese culture and relationship marketing in the Chinese construction industry |
| title_fullStr | Chinese culture and relationship marketing in the Chinese construction industry |
| title_full_unstemmed | Chinese culture and relationship marketing in the Chinese construction industry |
| title_short | Chinese culture and relationship marketing in the Chinese construction industry |
| title_sort | chinese culture and relationship marketing in the chinese construction industry |
| topic | DRNTU::Engineering::Civil engineering::Construction management |
| url | http://hdl.handle.net/10356/6624 |
| work_keys_str_mv | AT yuqiwei chinesecultureandrelationshipmarketinginthechineseconstructionindustry |