Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism
The study examines the effect of an external factor (i.e. celebrity posts on social media), internal factors (i.e. celebrity importance and self-complexity) and their interaction on materialism. Social comparison was speculated to be one possible mechanism that mediates the effect of exposure to med...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10356/66601 |
| _version_ | 1826122065376182272 |
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| author | Jitmahanirun, Natpapat |
| author2 | Wan Ching |
| author_facet | Wan Ching Jitmahanirun, Natpapat |
| author_sort | Jitmahanirun, Natpapat |
| collection | NTU |
| description | The study examines the effect of an external factor (i.e. celebrity posts on social media), internal factors (i.e. celebrity importance and self-complexity) and their interaction on materialism. Social comparison was speculated to be one possible mechanism that mediates the effect of exposure to media figures on materialistic orientation. The results found no direct effect of exposure to celebrity posts on Facebook on materialism. However, we found an interplay between celebrity influence and the degree to which an individual perceives the celebrity as important to the self, suggesting a specific effect when there is a person-situation match. In addition, social comparison was found to positively correlate with materialism. Surprisingly, higher self-complexity did not make people become more resistant to the effect of celebrity posts on Facebook, regardless of the degree of celebrity importance. Results and implications are discussed along with the suggestions for future direction. |
| first_indexed | 2024-10-01T05:42:23Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/66601 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:42:23Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | ntu-10356/666012019-12-10T10:48:11Z Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism Jitmahanirun, Natpapat Wan Ching School of Humanities and Social Sciences DRNTU::Social sciences::Psychology::Experimental psychology The study examines the effect of an external factor (i.e. celebrity posts on social media), internal factors (i.e. celebrity importance and self-complexity) and their interaction on materialism. Social comparison was speculated to be one possible mechanism that mediates the effect of exposure to media figures on materialistic orientation. The results found no direct effect of exposure to celebrity posts on Facebook on materialism. However, we found an interplay between celebrity influence and the degree to which an individual perceives the celebrity as important to the self, suggesting a specific effect when there is a person-situation match. In addition, social comparison was found to positively correlate with materialism. Surprisingly, higher self-complexity did not make people become more resistant to the effect of celebrity posts on Facebook, regardless of the degree of celebrity importance. Results and implications are discussed along with the suggestions for future direction. Bachelor of Arts 2016-04-18T08:43:54Z 2016-04-18T08:43:54Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/66601 en Nanyang Technological University 57 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Psychology::Experimental psychology Jitmahanirun, Natpapat Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism |
| title | Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism |
| title_full | Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism |
| title_fullStr | Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism |
| title_full_unstemmed | Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism |
| title_short | Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism |
| title_sort | does exposure to celebrity posts on facebook induce materialism the effect of celebrity importance and self complexity on materialism |
| topic | DRNTU::Social sciences::Psychology::Experimental psychology |
| url | http://hdl.handle.net/10356/66601 |
| work_keys_str_mv | AT jitmahanirunnatpapat doesexposuretocelebritypostsonfacebookinducematerialismtheeffectofcelebrityimportanceandselfcomplexityonmaterialism |