Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism
The study examines the effect of an external factor (i.e. celebrity posts on social media), internal factors (i.e. celebrity importance and self-complexity) and their interaction on materialism. Social comparison was speculated to be one possible mechanism that mediates the effect of exposure to med...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/66601 |