My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore

My Father Tongue is a campaign to revitalise the use of Chinese dialects among youth in Singapore. It was launched by three final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. The campaign aimed to encourage more youth to learn dialects...

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Bibliographic Details
Main Authors: Lim, Cherie Ying Wei, Goh, Melissa Siew Huang, Seah, Fiona Yiling
Other Authors: Ferdinand De Bakker
Format: Final Year Project (FYP)
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66800
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author Lim, Cherie Ying Wei
Goh, Melissa Siew Huang
Seah, Fiona Yiling
author2 Ferdinand De Bakker
author_facet Ferdinand De Bakker
Lim, Cherie Ying Wei
Goh, Melissa Siew Huang
Seah, Fiona Yiling
author_sort Lim, Cherie Ying Wei
collection NTU
description My Father Tongue is a campaign to revitalise the use of Chinese dialects among youth in Singapore. It was launched by three final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. The campaign aimed to encourage more youth to learn dialects by making the learning process more convenient. The campaign was targeted at youth aged between 18 to 35 years old as dialects are underutilised among this age group. By equipping the youth with basic dialect skills, it will be easier for them to learn about their heritage and culture and to communicate with the elderly. They would also be able to teach their children dialects in the future.
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spelling ntu-10356/668002020-07-16T06:46:18Z My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore Lim, Cherie Ying Wei Goh, Melissa Siew Huang Seah, Fiona Yiling Ferdinand De Bakker Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication My Father Tongue is a campaign to revitalise the use of Chinese dialects among youth in Singapore. It was launched by three final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. The campaign aimed to encourage more youth to learn dialects by making the learning process more convenient. The campaign was targeted at youth aged between 18 to 35 years old as dialects are underutilised among this age group. By equipping the youth with basic dialect skills, it will be easier for them to learn about their heritage and culture and to communicate with the elderly. They would also be able to teach their children dialects in the future. Bachelor of Communication Studies 2016-04-26T07:39:02Z 2016-04-26T07:39:02Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/66800 Videos-DRNTU/sci_fyp_16/MFT Street Hunts Preview 2.mp4 Videos-DRNTU/sci_fyp_14/MFT KY.mov en Nanyang Technological University 362 p. application/pdf application/pdf text/html text/html
spellingShingle DRNTU::Social sciences::Communication
Lim, Cherie Ying Wei
Goh, Melissa Siew Huang
Seah, Fiona Yiling
My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore
title My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore
title_full My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore
title_fullStr My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore
title_full_unstemmed My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore
title_short My father tongue : a campaign to revitalise the use of Chinese dialects among youth in Singapore
title_sort my father tongue a campaign to revitalise the use of chinese dialects among youth in singapore
topic DRNTU::Social sciences::Communication
url http://hdl.handle.net/10356/66800
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