Every man for himself : examining the effects of self-interest on persuasion
To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two w...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/66864 |
| _version_ | 1826115089941397504 |
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| author | Chow, Li Ying Kong, Wei Yi Ng, Vanessa Xin Hui Tay, Matthias |
| author2 | Benjamin Hill Detenber |
| author_facet | Benjamin Hill Detenber Chow, Li Ying Kong, Wei Yi Ng, Vanessa Xin Hui Tay, Matthias |
| author_sort | Chow, Li Ying |
| collection | NTU |
| description | To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two weeks, 211 respondents from Nanyang Technological University participated in the study. Results concluded that sexual orientation of the message source plays a critical role in persuading audiences into buying an advocacy message, with consideration given to the source’s perceived self-interest and position advocated within the message. |
| first_indexed | 2024-10-01T03:49:51Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/66864 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:49:51Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | ntu-10356/668642020-07-16T06:55:51Z Every man for himself : examining the effects of self-interest on persuasion Chow, Li Ying Kong, Wei Yi Ng, Vanessa Xin Hui Tay, Matthias Benjamin Hill Detenber Wee Kim Wee School of Communication and Information DRNTU::Social sciences To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two weeks, 211 respondents from Nanyang Technological University participated in the study. Results concluded that sexual orientation of the message source plays a critical role in persuading audiences into buying an advocacy message, with consideration given to the source’s perceived self-interest and position advocated within the message. Bachelor of Communication Studies 2016-04-29T06:30:51Z 2016-04-29T06:30:51Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/66864 Videos-DRNTU/sci_fyp_16/V3_FINAL.mp4 Videos-DRNTU/sci_fyp_16/V101_FINAL.mp4 Videos-DRNTU/sci_fyp_16/V102_FINAL.mp4 Videos-DRNTU/sci_fyp_16/V201_FINAL.mp4 Videos-DRNTU/sci_fyp_16/V202_FINAL.mp4 en Nanyang Technological University 48 p. application/pdf text/html text/html text/html text/html text/html |
| spellingShingle | DRNTU::Social sciences Chow, Li Ying Kong, Wei Yi Ng, Vanessa Xin Hui Tay, Matthias Every man for himself : examining the effects of self-interest on persuasion |
| title | Every man for himself : examining the effects of self-interest on persuasion |
| title_full | Every man for himself : examining the effects of self-interest on persuasion |
| title_fullStr | Every man for himself : examining the effects of self-interest on persuasion |
| title_full_unstemmed | Every man for himself : examining the effects of self-interest on persuasion |
| title_short | Every man for himself : examining the effects of self-interest on persuasion |
| title_sort | every man for himself examining the effects of self interest on persuasion |
| topic | DRNTU::Social sciences |
| url | http://hdl.handle.net/10356/66864 |
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