Every man for himself : examining the effects of self-interest on persuasion
To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two w...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/66864 |