E-commerce fraud victims : the influence of negative emotions on coping styles and repurchase outcome
In this study, the behavioral outcome of various negative emotions and coping styles were examined. The study assessed whether negative emotions and coping styles were associated with repurchase outcomes on an online consumer platform. Participants were 100 victims who had a fraud experience on an...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/66912 |