Anicca : seed of change
Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them. Inspired by the use of mementos in the daily lives of Budd...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10356/67202 |
| _version_ | 1826111232878313472 |
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| author | Rashna Shantini Yeamalley Nair |
| author2 | Sujatha Arundathi Meegama |
| author_facet | Sujatha Arundathi Meegama Rashna Shantini Yeamalley Nair |
| author_sort | Rashna Shantini Yeamalley Nair |
| collection | NTU |
| description | Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them. Inspired by the use of mementos in the daily lives of Buddhists and the notion of rituals in Buddhism such as the offering of the lotus to symbolize the fleeting nature of change, Anicca takes form of a wearable memento that helps one to embark on a mindful journey. The journey begins with the experience of unfolding the lotus bud like packaging to depict impermanence. The paradox of craving to wear and then break the memento represents the need to free oneself from the world of permanence. This spiritually uplifting experience leaves behind a disintegrating message about change, provoking one to ponder the nature of existence. |
| first_indexed | 2024-10-01T02:47:18Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/67202 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:47:18Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | ntu-10356/672022019-12-10T13:51:27Z Anicca : seed of change Rashna Shantini Yeamalley Nair Sujatha Arundathi Meegama School of Art, Design and Media DRNTU::Visual arts and music Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them. Inspired by the use of mementos in the daily lives of Buddhists and the notion of rituals in Buddhism such as the offering of the lotus to symbolize the fleeting nature of change, Anicca takes form of a wearable memento that helps one to embark on a mindful journey. The journey begins with the experience of unfolding the lotus bud like packaging to depict impermanence. The paradox of craving to wear and then break the memento represents the need to free oneself from the world of permanence. This spiritually uplifting experience leaves behind a disintegrating message about change, provoking one to ponder the nature of existence. Bachelor of Fine Arts 2016-05-12T08:42:40Z 2016-05-12T08:42:40Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/67202 en Nanyang Technological University 32 p. application/pdf |
| spellingShingle | DRNTU::Visual arts and music Rashna Shantini Yeamalley Nair Anicca : seed of change |
| title | Anicca : seed of change |
| title_full | Anicca : seed of change |
| title_fullStr | Anicca : seed of change |
| title_full_unstemmed | Anicca : seed of change |
| title_short | Anicca : seed of change |
| title_sort | anicca seed of change |
| topic | DRNTU::Visual arts and music |
| url | http://hdl.handle.net/10356/67202 |
| work_keys_str_mv | AT rashnashantiniyeamalleynair aniccaseedofchange |