The analysis of consumer purchasing behaviours in relation to the choice of healthy choice symbol (HCS) products
The notion of healthy living has become anything but foreign to Singaporeans. Over the years, the Healthy Promotion Board (HPB) has launched numerous lifestyle campaigns to raise awareness of the importance of having a healthy lifestyle while practicing active living. Our study aims to investigate t...
| Κύριοι συγγραφείς: | , , |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Final Year Project (FYP) |
| Γλώσσα: | English |
| Έκδοση: |
2017
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| Θέματα: | |
| Διαθέσιμο Online: | http://hdl.handle.net/10356/69720 |