The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages
The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and ver...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10356/69893 |
| _version_ | 1826130046838898688 |
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| author | Lee, Si Hui Ngaw, Lydia Ng, Lay Ling Peh, Jin Chang |
| author2 | Sonny Ben Rosenthal |
| author_facet | Sonny Ben Rosenthal Lee, Si Hui Ngaw, Lydia Ng, Lay Ling Peh, Jin Chang |
| author_sort | Lee, Si Hui |
| collection | NTU |
| description | The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and verbal message valence on liking of the message sender. A 2 (Positive/Negative Verbal Message) × 3 (Happy/Sad/Absent Emoji) pretest-posttest experiment was conducted among university students (N = 320) in Singapore, where participants rated a hypothetical message sender based on a simulated WhatsApp message. Overall, we find that aligned with prior research on emoticons, message senders who use emojis are more liked. In accordance with the verbal-nonverbal consistency principle, we also find a greater liking for message senders who have consistent emotional cues in their messages. In addition, interpretations of messages with inconsistent cues are discussed and possible avenues for future research are proposed. |
| first_indexed | 2024-10-01T07:50:27Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/69893 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:50:27Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | ntu-10356/698932019-12-10T13:23:09Z The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages Lee, Si Hui Ngaw, Lydia Ng, Lay Ling Peh, Jin Chang Sonny Ben Rosenthal Wee Kim Wee School of Communication and Information DRNTU::Humanities The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and verbal message valence on liking of the message sender. A 2 (Positive/Negative Verbal Message) × 3 (Happy/Sad/Absent Emoji) pretest-posttest experiment was conducted among university students (N = 320) in Singapore, where participants rated a hypothetical message sender based on a simulated WhatsApp message. Overall, we find that aligned with prior research on emoticons, message senders who use emojis are more liked. In accordance with the verbal-nonverbal consistency principle, we also find a greater liking for message senders who have consistent emotional cues in their messages. In addition, interpretations of messages with inconsistent cues are discussed and possible avenues for future research are proposed. Bachelor of Communication Studies 2017-03-30T12:56:57Z 2017-03-30T12:56:57Z 2017 Final Year Project (FYP) http://hdl.handle.net/10356/69893 en Nanyang Technological University 55 p. application/pdf application/pdf |
| spellingShingle | DRNTU::Humanities Lee, Si Hui Ngaw, Lydia Ng, Lay Ling Peh, Jin Chang The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| title | The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| title_full | The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| title_fullStr | The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| title_full_unstemmed | The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| title_short | The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| title_sort | effects of happy and sad emojis on liking of message sender in the context of positive and negative messages |
| topic | DRNTU::Humanities |
| url | http://hdl.handle.net/10356/69893 |
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