The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk
Language, a tool of communication in everyday life, has been extensively explored in the field of sociolinguistics and psycholinguistics. However, the minor yet significant impact of variations in linguistic elements on the perceptions of the human mind is not extensively explored in the field of ec...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/70040 |
| _version_ | 1826127412116586496 |
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| author | Chan, Shi Jun Chia, Shan Ai Heng, Zhi Hao |
| author2 | He Tai-sen |
| author_facet | He Tai-sen Chan, Shi Jun Chia, Shan Ai Heng, Zhi Hao |
| author_sort | Chan, Shi Jun |
| collection | NTU |
| description | Language, a tool of communication in everyday life, has been extensively explored in the field of sociolinguistics and psycholinguistics. However, the minor yet significant impact of variations in linguistic elements on the perceptions of the human mind is not extensively explored in the field of economics. Specifically, there are little researches that examine the effect of language use on individual’s attitude towards risks. Thus, this report aims to identify how linguistic variables affect risk preferences through self-reference effect. This was done through a 10-decision-making lottery- task experiment by utilising three personal pronoun treatments, namely first-person “I”, second- person “You”, and absence of pronoun “No Pronoun”. The Mann-Whitney U test results and OLS regression analysis showed that subjects in “I” treatment made more Safe decisions as compared to their counterparts in “You” or “No Pronoun” treatment. The self-reference effect of pronouns is the also the strongest for “I” followed by “You”, whereas “No Pronoun” has the weakest self-reference effect. The findings have implications for the government in addressing issues of the society by influencing desirable behaviours. |
| first_indexed | 2024-10-01T07:08:08Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/70040 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:08:08Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | ntu-10356/700402019-12-10T12:02:40Z The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk Chan, Shi Jun Chia, Shan Ai Heng, Zhi Hao He Tai-sen School of Humanities and Social Sciences DRNTU::Social sciences::Economic theory Language, a tool of communication in everyday life, has been extensively explored in the field of sociolinguistics and psycholinguistics. However, the minor yet significant impact of variations in linguistic elements on the perceptions of the human mind is not extensively explored in the field of economics. Specifically, there are little researches that examine the effect of language use on individual’s attitude towards risks. Thus, this report aims to identify how linguistic variables affect risk preferences through self-reference effect. This was done through a 10-decision-making lottery- task experiment by utilising three personal pronoun treatments, namely first-person “I”, second- person “You”, and absence of pronoun “No Pronoun”. The Mann-Whitney U test results and OLS regression analysis showed that subjects in “I” treatment made more Safe decisions as compared to their counterparts in “You” or “No Pronoun” treatment. The self-reference effect of pronouns is the also the strongest for “I” followed by “You”, whereas “No Pronoun” has the weakest self-reference effect. The findings have implications for the government in addressing issues of the society by influencing desirable behaviours. Bachelor of Arts 2017-04-10T05:06:30Z 2017-04-10T05:06:30Z 2017 Final Year Project (FYP) http://hdl.handle.net/10356/70040 en Nanyang Technological University 30 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Economic theory Chan, Shi Jun Chia, Shan Ai Heng, Zhi Hao The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk |
| title | The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk |
| title_full | The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk |
| title_fullStr | The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk |
| title_full_unstemmed | The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk |
| title_short | The effect of self-referencing on risk behaviours : evidence from Amazon mechanical turk |
| title_sort | effect of self referencing on risk behaviours evidence from amazon mechanical turk |
| topic | DRNTU::Social sciences::Economic theory |
| url | http://hdl.handle.net/10356/70040 |
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