Comparing explicit and implicit disgust associated with cultural mixing in Singapore

The rapid growth of foreigners in Singapore has urged us to understand the reactions towards cultural mixing among Singaporeans. Cultural mixing in which cultural elements from own and foreign cultures forms a new entity is known as ‘cultural fusion’ (Hao et al., 2016). Cultural fusion could be deem...

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Bibliographic Details
Main Author: Lee, Xue Er
Other Authors: Bobby K. Cheon
Format: Final Year Project (FYP)
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/70264
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author Lee, Xue Er
author2 Bobby K. Cheon
author_facet Bobby K. Cheon
Lee, Xue Er
author_sort Lee, Xue Er
collection NTU
description The rapid growth of foreigners in Singapore has urged us to understand the reactions towards cultural mixing among Singaporeans. Cultural mixing in which cultural elements from own and foreign cultures forms a new entity is known as ‘cultural fusion’ (Hao et al., 2016). Cultural fusion could be deemed as a form of contamination, invoking disgust as people attempts to defend their local culture from foreign contamination (Cheon et al., 2016). In this study, we investigated explicit and implicit disgust of Singaporeans towards culturally fused images of symbolic Singapore and China icons. Measuring implicit disgust using the implicit association test (IAT) identifies automatic disgust associated with cultural contamination, while explicit self-reports identifies deliberate disgust. As participants might control their responses in explicit self-reports, IAT would be useful in understanding true, underlying attitudes. It is predicted that Singaporeans would associate contamination with fused images faster than purity in IAT, and would rate fused images more disgusting than pure images. From the results, IAT did not yield significant findings, but disgust ratings were significantly higher for fused images than pure images. Individual differences including those with unfavourable feelings towards China revealed significant positive correlation with disgust ratings of fused images. Additionally, those with high need for closure and disgust sensitivity were non-significantly associated with higher IAT scores and disgust ratings towards fused images. This study on Singaporeans extends from Cheon et al. (2016) study on Americans could potentially suggest that disgust towards cultural contamination have a cross-cultural adaptive value in preserving in-group identity.
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spelling ntu-10356/702642019-12-10T12:43:06Z Comparing explicit and implicit disgust associated with cultural mixing in Singapore Lee, Xue Er Bobby K. Cheon School of Humanities and Social Sciences DRNTU::Social sciences::Psychology::Applied psychology The rapid growth of foreigners in Singapore has urged us to understand the reactions towards cultural mixing among Singaporeans. Cultural mixing in which cultural elements from own and foreign cultures forms a new entity is known as ‘cultural fusion’ (Hao et al., 2016). Cultural fusion could be deemed as a form of contamination, invoking disgust as people attempts to defend their local culture from foreign contamination (Cheon et al., 2016). In this study, we investigated explicit and implicit disgust of Singaporeans towards culturally fused images of symbolic Singapore and China icons. Measuring implicit disgust using the implicit association test (IAT) identifies automatic disgust associated with cultural contamination, while explicit self-reports identifies deliberate disgust. As participants might control their responses in explicit self-reports, IAT would be useful in understanding true, underlying attitudes. It is predicted that Singaporeans would associate contamination with fused images faster than purity in IAT, and would rate fused images more disgusting than pure images. From the results, IAT did not yield significant findings, but disgust ratings were significantly higher for fused images than pure images. Individual differences including those with unfavourable feelings towards China revealed significant positive correlation with disgust ratings of fused images. Additionally, those with high need for closure and disgust sensitivity were non-significantly associated with higher IAT scores and disgust ratings towards fused images. This study on Singaporeans extends from Cheon et al. (2016) study on Americans could potentially suggest that disgust towards cultural contamination have a cross-cultural adaptive value in preserving in-group identity. Bachelor of Arts 2017-04-18T02:49:12Z 2017-04-18T02:49:12Z 2017 Final Year Project (FYP) http://hdl.handle.net/10356/70264 en 48 p. application/pdf
spellingShingle DRNTU::Social sciences::Psychology::Applied psychology
Lee, Xue Er
Comparing explicit and implicit disgust associated with cultural mixing in Singapore
title Comparing explicit and implicit disgust associated with cultural mixing in Singapore
title_full Comparing explicit and implicit disgust associated with cultural mixing in Singapore
title_fullStr Comparing explicit and implicit disgust associated with cultural mixing in Singapore
title_full_unstemmed Comparing explicit and implicit disgust associated with cultural mixing in Singapore
title_short Comparing explicit and implicit disgust associated with cultural mixing in Singapore
title_sort comparing explicit and implicit disgust associated with cultural mixing in singapore
topic DRNTU::Social sciences::Psychology::Applied psychology
url http://hdl.handle.net/10356/70264
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