Reviewing the determinants to green purchase: application of the elaboration likelihood model, heuristic-systematic model and nudge
This paper adds to the existing literature on green purchase behavior by reviewing the determinants to green purchasing, with the aim of providing insights on their application to green marketing strategies and the store environment. The determinants to green purchasing are identified based on their...
Main Authors: | Koh, Wenny Jia-Hui, Oei, Eugenia Tian-Ying, Gan, Xiu Yi |
---|---|
Other Authors: | Michael David Gumert |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2017
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/70612 |
Similar Items
-
Examining the elaboration likelihood model in the purchase of sports products
by: Hui, Joyce Ka Yan
Published: (2017) -
Trust of information on social media : an elaboration likelihood model
by: Pee, Loo Geok
Published: (2014) -
How social media influencers persuade audiences in socio-political campaigns : an elaboration likelihood model perspective
by: Lin, ShengJun, et al.
Published: (2022) -
Research on Social Media Advertising Persuasion Based on the Elaboration Likelihood Model
by: Pan Piao, et al.
Published: (2023-01-01) -
ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER
by: Tuti Widiastuti Widiastuti
Published: (2017-09-01)