The effects of discounting in a highly competitive Asian market
The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context.
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/7156 |