CRM for regional banks : an analysis of strategy, technology and implementation.

This report studied the CRM for regional banks: an analysis of strategy, technology and implementation.

Detalhes bibliográficos
Autor principal:	Binz, Christian.
Outros Autores:	Senn, Christoph
Formato:	Thesis
Idioma:	English
Publicado em:	2008
Assuntos:	DRNTU::Business::Finance::Banking DRNTU::Business::Information technology::Customer relationship management systems
Acesso em linha:	http://hdl.handle.net/10356/7190

Descrição
Resumo:	This report studied the CRM for regional banks: an analysis of strategy, technology and implementation.

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