Alignment of corporate concept and resource allocations

This thesis investigates based on an inductive empirical study the alignment of corporate concept and resource allocations. The goal is to describe and explain with publicly available information the progression of the degree of consistency between a summary of the publicly announced corporate strat...

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Bibliographic Details
Main Author: Florian D. Frey
Other Authors: Nanyang Business School
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7257
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author Florian D. Frey
author2 Nanyang Business School
author_facet Nanyang Business School
Florian D. Frey
author_sort Florian D. Frey
collection NTU
description This thesis investigates based on an inductive empirical study the alignment of corporate concept and resource allocations. The goal is to describe and explain with publicly available information the progression of the degree of consistency between a summary of the publicly announced corporate strategy (i.e. the corporate concept) and the resource allocation activities of Unilever.
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spelling ntu-10356/72572024-01-12T10:18:59Z Alignment of corporate concept and resource allocations Florian D. Frey Nanyang Business School DRNTU::Business::Management This thesis investigates based on an inductive empirical study the alignment of corporate concept and resource allocations. The goal is to describe and explain with publicly available information the progression of the degree of consistency between a summary of the publicly announced corporate strategy (i.e. the corporate concept) and the resource allocation activities of Unilever. Master of Business Administration 2008-09-18T07:42:25Z 2008-09-18T07:42:25Z 2003 2003 Thesis http://hdl.handle.net/10356/7257 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Management
Florian D. Frey
Alignment of corporate concept and resource allocations
title Alignment of corporate concept and resource allocations
title_full Alignment of corporate concept and resource allocations
title_fullStr Alignment of corporate concept and resource allocations
title_full_unstemmed Alignment of corporate concept and resource allocations
title_short Alignment of corporate concept and resource allocations
title_sort alignment of corporate concept and resource allocations
topic DRNTU::Business::Management
url http://hdl.handle.net/10356/7257
work_keys_str_mv AT floriandfrey alignmentofcorporateconceptandresourceallocations