Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on inten...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/7308 |
| _version_ | 1811680919778492416 |
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| author | Han, Hilda Mei Ian. |
| author2 | Lam, Shun Yin |
| author_facet | Lam, Shun Yin Han, Hilda Mei Ian. |
| author_sort | Han, Hilda Mei Ian. |
| collection | NTU |
| description | Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on intentions. |
| first_indexed | 2024-10-01T03:32:42Z |
| format | Thesis |
| id | ntu-10356/7308 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:32:42Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/73082024-01-12T10:12:02Z Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. Han, Hilda Mei Ian. Lam, Shun Yin Nanyang Business School Gilbert, Arthur Lee DRNTU::Business::Marketing Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on intentions. Master of Business Administration 2008-09-18T07:43:18Z 2008-09-18T07:43:18Z 2005 2005 Thesis http://hdl.handle.net/10356/7308 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Han, Hilda Mei Ian. Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. |
| title | Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. |
| title_full | Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. |
| title_fullStr | Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. |
| title_full_unstemmed | Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. |
| title_short | Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. |
| title_sort | understanding consumers adoption of mobile data applications mda implications for maketing theory and segmentation strategies |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/7308 |
| work_keys_str_mv | AT hanhildameiian understandingconsumersadoptionofmobiledataapplicationsmdaimplicationsformaketingtheoryandsegmentationstrategies |