Misinformation in fashion product labels : an examination of strategic cues that compel consumption

This research attempts to accord focus toward the investigation of misinformation in fashion product labelling. Because of growing socio-ecological awareness of global conditions in manufacturing; country-effects, green and fair trade claims on products seem to be rising in demand. With the evolutio...

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Bibliographic Details
Main Author: Chan, Edward Ching Mun
Other Authors: May Oo Lwin
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73250