Case study on Oracle's on-line promotion.
This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7344 |
| _version_ | 1811694556360474624 |
|---|---|
| author | Arvind Mohan. Chan, Chee Hou. |
| author2 | Sangwan, Sunanda |
| author_facet | Sangwan, Sunanda Arvind Mohan. Chan, Chee Hou. |
| author_sort | Arvind Mohan. |
| collection | NTU |
| description | This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment. |
| first_indexed | 2024-10-01T07:09:27Z |
| format | Thesis |
| id | ntu-10356/7344 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:09:27Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/73442024-01-12T10:26:44Z Case study on Oracle's on-line promotion. Arvind Mohan. Chan, Chee Hou. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising::Advertising method This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment. Master of Business Administration 2008-09-18T07:44:07Z 2008-09-18T07:44:07Z 2002 2002 Thesis http://hdl.handle.net/10356/7344 en Nanyang Technological University 62 p. application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Advertising method Arvind Mohan. Chan, Chee Hou. Case study on Oracle's on-line promotion. |
| title | Case study on Oracle's on-line promotion. |
| title_full | Case study on Oracle's on-line promotion. |
| title_fullStr | Case study on Oracle's on-line promotion. |
| title_full_unstemmed | Case study on Oracle's on-line promotion. |
| title_short | Case study on Oracle's on-line promotion. |
| title_sort | case study on oracle s on line promotion |
| topic | DRNTU::Business::Advertising::Advertising method |
| url | http://hdl.handle.net/10356/7344 |
| work_keys_str_mv | AT arvindmohan casestudyonoraclesonlinepromotion AT chancheehou casestudyonoraclesonlinepromotion |