Case study on Oracle's on-line promotion.

This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment.

Bibliographic Details
Main Authors:	Arvind Mohan., Chan, Chee Hou.
Other Authors:	Sangwan, Sunanda
Format:	Thesis
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/7344

Internet

http://hdl.handle.net/10356/7344