Essays on shareholders' value and new product strategies
Many finance and marketing studies have examined the valuation effect of new product strategy in a static framework and tend to overlook the importance of competitive dynamism. This dissertation intends to explore several important issues in new product competition, such as firm's opportunities...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/7349 |