A study on consumers’ motivations for brand-switching according to consumer’s favourite sportswear
Marketers are encouraged to develop a marketing programs to aid in customer satisfaction and drive them to be brand loyalists. Therefore, this study is to provide the basic knowledge required to develop a marketing strategies that is associated to consumers’ brand-switching, by looking into consumer...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/10356/73802 |