Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves aga...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7383 |
| _version_ | 1826120683233476608 |
|---|---|
| author | Kee, Chin Siang. Ng, Lay Khim. |
| author2 | Erramilli, Murali Krishna |
| author_facet | Erramilli, Murali Krishna Kee, Chin Siang. Ng, Lay Khim. |
| author_sort | Kee, Chin Siang. |
| collection | NTU |
| description | This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves against each other using D’Aveni’s four arenas. |
| first_indexed | 2024-10-01T05:20:27Z |
| format | Thesis |
| id | ntu-10356/7383 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:20:27Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/73832024-01-12T10:19:23Z Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. Kee, Chin Siang. Ng, Lay Khim. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Management::Competition This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves against each other using D’Aveni’s four arenas. Master of Business Administration 2008-09-18T07:44:48Z 2008-09-18T07:44:48Z 2002 2002 Thesis http://hdl.handle.net/10356/7383 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Management::Competition Kee, Chin Siang. Ng, Lay Khim. Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. |
| title | Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. |
| title_full | Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. |
| title_fullStr | Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. |
| title_full_unstemmed | Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. |
| title_short | Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. |
| title_sort | competing in a hypercompetitive environment a conceptual framework for new entrants marketing strategies |
| topic | DRNTU::Business::Management::Competition |
| url | http://hdl.handle.net/10356/7383 |
| work_keys_str_mv | AT keechinsiang competinginahypercompetitiveenvironmentaconceptualframeworkfornewentrantsmarketingstrategies AT nglaykhim competinginahypercompetitiveenvironmentaconceptualframeworkfornewentrantsmarketingstrategies |