Entry mode strategy for the Gates Rubber Company in Indonesia.
Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7426 |
| _version_ | 1824454663972323328 |
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| author | Lee, Paul Suay Wah. |
| author2 | Erramilli, Murali Krishna |
| author_facet | Erramilli, Murali Krishna Lee, Paul Suay Wah. |
| author_sort | Lee, Paul Suay Wah. |
| collection | NTU |
| description | Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find new ways to enter this market with tremendous growth opportunities. A thorough analysis on the factors affecting choice was done in the project. |
| first_indexed | 2025-02-19T03:25:54Z |
| format | Thesis |
| id | ntu-10356/7426 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:25:54Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/74262024-01-12T10:31:16Z Entry mode strategy for the Gates Rubber Company in Indonesia. Lee, Paul Suay Wah. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Industries and labor Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find new ways to enter this market with tremendous growth opportunities. A thorough analysis on the factors affecting choice was done in the project. Master of Business Administration (International Business) 2008-09-18T07:45:29Z 2008-09-18T07:45:29Z 1997 1997 Thesis http://hdl.handle.net/10356/7426 en Nanyang Technological University 59 p. application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Lee, Paul Suay Wah. Entry mode strategy for the Gates Rubber Company in Indonesia. |
| title | Entry mode strategy for the Gates Rubber Company in Indonesia. |
| title_full | Entry mode strategy for the Gates Rubber Company in Indonesia. |
| title_fullStr | Entry mode strategy for the Gates Rubber Company in Indonesia. |
| title_full_unstemmed | Entry mode strategy for the Gates Rubber Company in Indonesia. |
| title_short | Entry mode strategy for the Gates Rubber Company in Indonesia. |
| title_sort | entry mode strategy for the gates rubber company in indonesia |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/7426 |
| work_keys_str_mv | AT leepaulsuaywah entrymodestrategyforthegatesrubbercompanyinindonesia |