探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China
The thesis first described the development of the Chinese supermarket, since 1980. The relationship between one-stop purchase and the scale of supermarket was highlighted after reviewing three theoretical considerations on the determination of optimal supermarket scale by Chinese academia. Finally,...
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| Other Authors: | |
| Format: | Thesis |
| Language: | Chinese |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7431 |
| _version_ | 1811694116000497664 |
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| author | 葛磊 Ge, Lei |
| author2 | Leu, Mike Gwo-Jiun |
| author_facet | Leu, Mike Gwo-Jiun 葛磊 Ge, Lei |
| author_sort | 葛磊 Ge, Lei |
| collection | NTU |
| description | The thesis first described the development of the Chinese supermarket, since 1980. The relationship between one-stop purchase and the scale of supermarket was highlighted after reviewing three theoretical considerations on the determination of optimal supermarket scale by Chinese academia. Finally, the determination of optimal scale for single and chain supermarket in 1980s and 1990s were discussed by short-term and long-term cost structure and increase in consumers' demand for supermarket products, preference for shopping in supermarket. It was concluded that the optimal scale of supermarket was increased due to increased income and consumer preference for shopping in supermarket. |
| first_indexed | 2024-10-01T07:02:27Z |
| format | Thesis |
| id | ntu-10356/7431 |
| institution | Nanyang Technological University |
| language | Chinese |
| last_indexed | 2024-10-01T07:02:27Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/74312024-01-12T10:26:22Z 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China 葛磊 Ge, Lei Leu, Mike Gwo-Jiun Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The thesis first described the development of the Chinese supermarket, since 1980. The relationship between one-stop purchase and the scale of supermarket was highlighted after reviewing three theoretical considerations on the determination of optimal supermarket scale by Chinese academia. Finally, the determination of optimal scale for single and chain supermarket in 1980s and 1990s were discussed by short-term and long-term cost structure and increase in consumers' demand for supermarket products, preference for shopping in supermarket. It was concluded that the optimal scale of supermarket was increased due to increased income and consumer preference for shopping in supermarket. Master of Science (Managerial Economics) 2008-09-18T07:45:36Z 2008-09-18T07:45:36Z 1999 1999 Thesis http://hdl.handle.net/10356/7431 zh Nanyang Technological University 60 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior 葛磊 Ge, Lei 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China |
| title | 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China |
| title_full | 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China |
| title_fullStr | 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China |
| title_full_unstemmed | 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China |
| title_short | 探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China |
| title_sort | 探讨中国超市经营的最适规模 an inquiry into optimal supermarket scale in china |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/7431 |
| work_keys_str_mv | AT gélěigelei tàntǎozhōngguóchāoshìjīngyíngdezuìshìguīmóaninquiryintooptimalsupermarketscaleinchina |