The effectiveness of government communication with undergraduates in Singapore
This study examines the effectiveness of government communication with undergraduates in Singapore. Through a thorough literature review, research gaps were identified and a theoretical framework was established. Although undergraduates are a vital group of voters, little research has been done to e...
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 語言: | English |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/74974 |
| _version_ | 1826109979684241408 |
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| author | Yong, Amanda Hui Qi |
| author2 | Wu Wei (SSS) |
| author_facet | Wu Wei (SSS) Yong, Amanda Hui Qi |
| author_sort | Yong, Amanda Hui Qi |
| collection | NTU |
| description | This study examines the effectiveness of government communication with undergraduates in Singapore. Through a thorough literature review, research gaps were identified and a theoretical framework was established. Although undergraduates are a vital group of voters, little research has been done to evaluate the effectiveness of government communication with this target group. Secondary research was performed to understand the status quo.
Budget 2018 was used as a representative of government communication throughout the paper.
Focus group interviews were conducted to gain insight on the perceptions of the undergraduate population towards government communication. This in turn allowed the study to assess whether current communication methods and messages have been effective.
The research confirms that the Singapore Government is currently ineffective in reaching out to the undergraduates in Singapore. Further tweaking is necessary for the Government to truly engage with Singapore's undergraduates. |
| first_indexed | 2024-10-01T02:26:58Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/74974 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:26:58Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | ntu-10356/749742019-12-10T12:22:17Z The effectiveness of government communication with undergraduates in Singapore Yong, Amanda Hui Qi Wu Wei (SSS) School of Humanities and Social Sciences DRNTU::Humanities This study examines the effectiveness of government communication with undergraduates in Singapore. Through a thorough literature review, research gaps were identified and a theoretical framework was established. Although undergraduates are a vital group of voters, little research has been done to evaluate the effectiveness of government communication with this target group. Secondary research was performed to understand the status quo. Budget 2018 was used as a representative of government communication throughout the paper. Focus group interviews were conducted to gain insight on the perceptions of the undergraduate population towards government communication. This in turn allowed the study to assess whether current communication methods and messages have been effective. The research confirms that the Singapore Government is currently ineffective in reaching out to the undergraduates in Singapore. Further tweaking is necessary for the Government to truly engage with Singapore's undergraduates. Bachelor of Arts 2018-05-25T07:01:46Z 2018-05-25T07:01:46Z 2018 Final Year Project (FYP) http://hdl.handle.net/10356/74974 en Nanyang Technological University 44 p. application/pdf |
| spellingShingle | DRNTU::Humanities Yong, Amanda Hui Qi The effectiveness of government communication with undergraduates in Singapore |
| title | The effectiveness of government communication with undergraduates in Singapore |
| title_full | The effectiveness of government communication with undergraduates in Singapore |
| title_fullStr | The effectiveness of government communication with undergraduates in Singapore |
| title_full_unstemmed | The effectiveness of government communication with undergraduates in Singapore |
| title_short | The effectiveness of government communication with undergraduates in Singapore |
| title_sort | effectiveness of government communication with undergraduates in singapore |
| topic | DRNTU::Humanities |
| url | http://hdl.handle.net/10356/74974 |
| work_keys_str_mv | AT yongamandahuiqi theeffectivenessofgovernmentcommunicationwithundergraduatesinsingapore AT yongamandahuiqi effectivenessofgovernmentcommunicationwithundergraduatesinsingapore |