Cognitions and information processing from advertisements : more versus less literate consumers.
This study argues that consumers with different literacy levels have different motivations, abilities and prior knowledge to process information from advertisements that result in different attitude changes towards brand information processing. The study examines whether information processing diffe...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7552 |
| _version_ | 1811681343609765888 |
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| author | Mai, Van Xuan. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Mai, Van Xuan. |
| author_sort | Mai, Van Xuan. |
| collection | NTU |
| description | This study argues that consumers with different literacy levels have different motivations, abilities and prior knowledge to process information from advertisements that result in different attitude changes towards brand information processing. The study examines whether information processing differs between and less literate consumers. |
| first_indexed | 2024-10-01T03:39:26Z |
| format | Thesis |
| id | ntu-10356/7552 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:39:26Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/75522024-01-12T10:12:28Z Cognitions and information processing from advertisements : more versus less literate consumers. Mai, Van Xuan. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Advertising method This study argues that consumers with different literacy levels have different motivations, abilities and prior knowledge to process information from advertisements that result in different attitude changes towards brand information processing. The study examines whether information processing differs between and less literate consumers. Master of Business 2008-09-18T07:47:15Z 2008-09-18T07:47:15Z 2002 2002 Thesis http://hdl.handle.net/10356/7552 en Nanyang Technological University 162 p. application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Advertising method Mai, Van Xuan. Cognitions and information processing from advertisements : more versus less literate consumers. |
| title | Cognitions and information processing from advertisements : more versus less literate consumers. |
| title_full | Cognitions and information processing from advertisements : more versus less literate consumers. |
| title_fullStr | Cognitions and information processing from advertisements : more versus less literate consumers. |
| title_full_unstemmed | Cognitions and information processing from advertisements : more versus less literate consumers. |
| title_short | Cognitions and information processing from advertisements : more versus less literate consumers. |
| title_sort | cognitions and information processing from advertisements more versus less literate consumers |
| topic | DRNTU::Business::Advertising::Advertising method |
| url | http://hdl.handle.net/10356/7552 |
| work_keys_str_mv | AT maivanxuan cognitionsandinformationprocessingfromadvertisementsmoreversuslessliterateconsumers |