Institutional glocal branding strategies with a special focus on : emerging markets.
The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisat...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/7564 |
| _version_ | 1811679024926162944 |
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| author | Meghna Pant. |
| author2 | Gopalkrishnan, Vivekanand |
| author_facet | Gopalkrishnan, Vivekanand Meghna Pant. |
| author_sort | Meghna Pant. |
| collection | NTU |
| description | The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisation of brands. |
| first_indexed | 2024-10-01T03:02:35Z |
| format | Thesis |
| id | ntu-10356/7564 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:02:35Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/75642024-01-12T10:10:30Z Institutional glocal branding strategies with a special focus on : emerging markets. Meghna Pant. Gopalkrishnan, Vivekanand Nanyang Business School DRNTU::Business::Advertising::Product The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisation of brands. Master of Business Administration 2008-09-18T07:47:25Z 2008-09-18T07:47:25Z 2004 2004 Thesis http://hdl.handle.net/10356/7564 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Meghna Pant. Institutional glocal branding strategies with a special focus on : emerging markets. |
| title | Institutional glocal branding strategies with a special focus on : emerging markets. |
| title_full | Institutional glocal branding strategies with a special focus on : emerging markets. |
| title_fullStr | Institutional glocal branding strategies with a special focus on : emerging markets. |
| title_full_unstemmed | Institutional glocal branding strategies with a special focus on : emerging markets. |
| title_short | Institutional glocal branding strategies with a special focus on : emerging markets. |
| title_sort | institutional glocal branding strategies with a special focus on emerging markets |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/7564 |
| work_keys_str_mv | AT meghnapant institutionalglocalbrandingstrategieswithaspecialfocusonemergingmarkets |