Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch
Information seeking is an effortful task that involves user effort in filtering through hyperlinks and visual elements such as image and text. However, there is a lack of studies on the topic. This dissertation examines how hyperlink and visual elements and task specificity interacts to affect user...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/10356/75724 |
| _version_ | 1811692789945073664 |
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| author | Lee, Helena Seow Hong |
| author2 | Pee Loo Geok |
| author_facet | Pee Loo Geok Lee, Helena Seow Hong |
| author_sort | Lee, Helena Seow Hong |
| collection | NTU |
| description | Information seeking is an effortful task that involves user effort in filtering through hyperlinks and visual elements such as image and text. However, there is a lack of studies on the topic. This dissertation examines how hyperlink and visual elements and task specificity interacts to affect user effort during information seeking. This research employs a mixed-method approach using an eye-tracking tool to analyse link-clicks and eye-fixations of hyperlinks and visual elements. In addition, post-experiment interviews and questionnaire surveys were administered to understand the individual’s insights and meanings of their information behaviour. It is also to ensure a level of consistency accounting for the quantitative analysis. The results showed that users incurred varied effort in engaging the hyperlinks. Hyperlinks play an important role in prompting users’ action where they adopt the filtering techniques during information seeking. Furthermore, the findings revealed that task specificity interacts with effort and evaluation. This research has shed light on the association of hyperlinks and visual element that reduce information seeking effort through aiding navigation, while the hyperlink aesthetic affects information evaluation. Task specificity interacts with hyperlink such that when task specificity is high, the effect of hyperlink aesthetics on effort is low. The research contributes to guiding information provider and web designer to facilitate users’ and consumers’ information seeking in terms of the hyperlink structure and positioning of hyperlinks while accounting for task specificity. |
| first_indexed | 2024-10-01T06:41:22Z |
| format | Thesis |
| id | ntu-10356/75724 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:41:22Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | ntu-10356/757242020-10-28T08:41:17Z Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch Lee, Helena Seow Hong Pee Loo Geok Wee Kim Wee School of Communication and Information DRNTU::Library and information science::Libraries::Information literacy Information seeking is an effortful task that involves user effort in filtering through hyperlinks and visual elements such as image and text. However, there is a lack of studies on the topic. This dissertation examines how hyperlink and visual elements and task specificity interacts to affect user effort during information seeking. This research employs a mixed-method approach using an eye-tracking tool to analyse link-clicks and eye-fixations of hyperlinks and visual elements. In addition, post-experiment interviews and questionnaire surveys were administered to understand the individual’s insights and meanings of their information behaviour. It is also to ensure a level of consistency accounting for the quantitative analysis. The results showed that users incurred varied effort in engaging the hyperlinks. Hyperlinks play an important role in prompting users’ action where they adopt the filtering techniques during information seeking. Furthermore, the findings revealed that task specificity interacts with effort and evaluation. This research has shed light on the association of hyperlinks and visual element that reduce information seeking effort through aiding navigation, while the hyperlink aesthetic affects information evaluation. Task specificity interacts with hyperlink such that when task specificity is high, the effect of hyperlink aesthetics on effort is low. The research contributes to guiding information provider and web designer to facilitate users’ and consumers’ information seeking in terms of the hyperlink structure and positioning of hyperlinks while accounting for task specificity. Doctor of Philosophy (WKWSCI) 2018-06-11T08:00:34Z 2018-06-11T08:00:34Z 2018 Thesis Lee, H. S. H. (2018). Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch. Doctoral thesis, Nanyang Technological University, Singapore. http://hdl.handle.net/10356/75724 10.32657/10356/75724 en Nanyang Technological University 258 p. application/pdf |
| spellingShingle | DRNTU::Library and information science::Libraries::Information literacy Lee, Helena Seow Hong Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch |
| title | Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch |
| title_full | Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch |
| title_fullStr | Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch |
| title_full_unstemmed | Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch |
| title_short | Scent and cues in the forage for Information : the roles of task and topical knowledge in the evaluation of information patch |
| title_sort | scent and cues in the forage for information the roles of task and topical knowledge in the evaluation of information patch |
| topic | DRNTU::Library and information science::Libraries::Information literacy |
| url | http://hdl.handle.net/10356/75724 |
| work_keys_str_mv | AT leehelenaseowhong scentandcuesintheforageforinformationtherolesoftaskandtopicalknowledgeintheevaluationofinformationpatch |