The influence of price, perceived risk and perceived quality in flight selection.
This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.
Main Author: | Ng, Poh Beng. |
---|---|
Other Authors: | Ltivin, Stephen W. |
Format: | Thesis |
Language: | English |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/7581 |
Similar Items
-
Influence of store image congruity on perceived risk of products.
by: Chan, Li Yan., et al.
Published: (2010) -
Children’s influence on parental yielding on toys with respect to educational value and perceived price.
by: Li, Xian., et al.
Published: (2012) -
Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
by: Sum, Kwok Hoong., et al.
Published: (2008) -
The effect of advertisement image culture-advertised product culture congruency on perceived quality and attitude towards product in an ad
by: Tok, Choon Siang, et al.
Published: (2013) -
Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.
by: Goh, Seng Yee., et al.
Published: (2008)