The influence of price, perceived risk and perceived quality in flight selection.
This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.
Main Author: | Ng, Poh Beng. |
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Other Authors: | Ltivin, Stephen W. |
Format: | Thesis |
Language: | English |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/7581 |
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