E-commerce strategy for Singapore Airlines (SIA).
The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7601 |
| _version_ | 1826112692772929536 |
|---|---|
| author | Ong, Pang Shen. Siow, Joel Wen Jaan. |
| author2 | Toh, Thian Ser |
| author_facet | Toh, Thian Ser Ong, Pang Shen. Siow, Joel Wen Jaan. |
| author_sort | Ong, Pang Shen. |
| collection | NTU |
| description | The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA. |
| first_indexed | 2024-10-01T03:10:55Z |
| format | Thesis |
| id | ntu-10356/7601 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:10:55Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/76012023-05-19T07:16:27Z E-commerce strategy for Singapore Airlines (SIA). Ong, Pang Shen. Siow, Joel Wen Jaan. Toh, Thian Ser Nanyang Business School DRNTU::Business::International business::Retail::Computer networks The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA. Master of Business Administration (Management of Information Technology) 2008-09-18T07:48:02Z 2008-09-18T07:48:02Z 2000 2000 Thesis http://hdl.handle.net/10356/7601 en Nanyang Technological University 132 p. application/pdf |
| spellingShingle | DRNTU::Business::International business::Retail::Computer networks Ong, Pang Shen. Siow, Joel Wen Jaan. E-commerce strategy for Singapore Airlines (SIA). |
| title | E-commerce strategy for Singapore Airlines (SIA). |
| title_full | E-commerce strategy for Singapore Airlines (SIA). |
| title_fullStr | E-commerce strategy for Singapore Airlines (SIA). |
| title_full_unstemmed | E-commerce strategy for Singapore Airlines (SIA). |
| title_short | E-commerce strategy for Singapore Airlines (SIA). |
| title_sort | e commerce strategy for singapore airlines sia |
| topic | DRNTU::Business::International business::Retail::Computer networks |
| url | http://hdl.handle.net/10356/7601 |
| work_keys_str_mv | AT ongpangshen ecommercestrategyforsingaporeairlinessia AT siowjoelwenjaan ecommercestrategyforsingaporeairlinessia |