E-commerce strategy for Singapore Airlines (SIA).
The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7601 |