Pride in our tide
Pride in Our Tide is a communication campaign aimed at improving menstrual knowledge as well as to foster positive attitudes towards menstruation among Singaporean men and women aged 18 to 25. This was done in three phases which were (1) Learn (2) Understand (3) Support , to foster a supportive comm...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76591 |
| _version_ | 1826118041166938112 |
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| author | Then, Chloe Jiaqi Gomez, Gwendelyn June Suen, Sharmane Lin Hui Tay, Hwee Yong Michelle Jung |
| author2 | Liew Kai Khiun |
| author_facet | Liew Kai Khiun Then, Chloe Jiaqi Gomez, Gwendelyn June Suen, Sharmane Lin Hui Tay, Hwee Yong Michelle Jung |
| author_sort | Then, Chloe Jiaqi |
| collection | NTU |
| description | Pride in Our Tide is a communication campaign aimed at improving menstrual knowledge as well as to foster positive attitudes towards menstruation among Singaporean men and women aged 18 to 25. This was done in three phases which were (1) Learn (2) Understand (3) Support , to foster a supportive community for women when they go through their periods through knowledge sharing. This campaign is the first of its kind and was successful in pioneering a menstrual health movement in Singapore. The campaign sought to spread relevant information as well as to encourage men to join in the conversation. This paper details the research findings gathered from theories and primary research data which was used to guide the overall strategy of the campaign. After the final execution, a thorough analysis of the campaign was explored and conducted to accurately assess the overall impact of the campaign. |
| first_indexed | 2024-10-01T04:37:15Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/76591 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:37:15Z |
| publishDate | 2019 |
| record_format | dspace |
| spelling | ntu-10356/765912019-12-10T12:42:40Z Pride in our tide Then, Chloe Jiaqi Gomez, Gwendelyn June Suen, Sharmane Lin Hui Tay, Hwee Yong Michelle Jung Liew Kai Khiun Wee Kim Wee School of Communication and Information Thomson Medical Pte Ltd DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Pride in Our Tide is a communication campaign aimed at improving menstrual knowledge as well as to foster positive attitudes towards menstruation among Singaporean men and women aged 18 to 25. This was done in three phases which were (1) Learn (2) Understand (3) Support , to foster a supportive community for women when they go through their periods through knowledge sharing. This campaign is the first of its kind and was successful in pioneering a menstrual health movement in Singapore. The campaign sought to spread relevant information as well as to encourage men to join in the conversation. This paper details the research findings gathered from theories and primary research data which was used to guide the overall strategy of the campaign. After the final execution, a thorough analysis of the campaign was explored and conducted to accurately assess the overall impact of the campaign. Bachelor of Communication Studies 2019-03-29T01:14:19Z 2019-03-29T01:14:19Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/76591 en Nanyang Technological University 235 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Then, Chloe Jiaqi Gomez, Gwendelyn June Suen, Sharmane Lin Hui Tay, Hwee Yong Michelle Jung Pride in our tide |
| title | Pride in our tide |
| title_full | Pride in our tide |
| title_fullStr | Pride in our tide |
| title_full_unstemmed | Pride in our tide |
| title_short | Pride in our tide |
| title_sort | pride in our tide |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/76591 |
| work_keys_str_mv | AT thenchloejiaqi prideinourtide AT gomezgwendelynjune prideinourtide AT suensharmanelinhui prideinourtide AT tayhweeyongmichellejung prideinourtide |