Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational cons...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/7661 |
| _version_ | 1826125825953497088 |
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| author | Sidharth Haralalka. |
| author2 | Erramilli, Murali Krishna |
| author_facet | Erramilli, Murali Krishna Sidharth Haralalka. |
| author_sort | Sidharth Haralalka. |
| collection | NTU |
| description | The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational consumer goods companies (ii) to determine the upcoming trends in macro marketing strategies. |
| first_indexed | 2024-10-01T06:42:42Z |
| format | Thesis |
| id | ntu-10356/7661 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:42:42Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/76612024-01-12T10:24:48Z Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. Sidharth Haralalka. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Marketing The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational consumer goods companies (ii) to determine the upcoming trends in macro marketing strategies. Master of Business Administration (Marketing) 2008-09-18T07:49:16Z 2008-09-18T07:49:16Z 2004 2004 Thesis http://hdl.handle.net/10356/7661 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Sidharth Haralalka. Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. |
| title | Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. |
| title_full | Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. |
| title_fullStr | Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. |
| title_full_unstemmed | Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. |
| title_short | Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. |
| title_sort | trends in macro marketing strategies of consumer goods multinationals a special focus on regionalization |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/7661 |
| work_keys_str_mv | AT sidharthharalalka trendsinmacromarketingstrategiesofconsumergoodsmultinationalsaspecialfocusonregionalization |