Let’s talk care : a communications campaign to promote advance care planning (ACP) in Singapore

Let’s talk care : a communications campaign to promote advance care planning (ACP) in Singapore

This paper presents ‘Let's Talk Care’, a health communication campaign that aims to raise awareness about Advance Care Planning (ACP) in Singapore among Singaporeans aged 50 to 64 who do not have any life-threatening illnesses. The campaign is conceptualised and executed by four final-year unde...

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Detalhes bibliográficos
Principais autores: Chew, Esther Pei Ting, Haikal Latiff, Lim, Say Hwee, Tan, Freda Li Thong
Outros Autores: Kang Hyunjin
Formato: Final Year Project (FYP)
Idioma:English
Publicado em: 2019
Assuntos:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Acesso em linha:http://hdl.handle.net/10356/76625

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