Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental stu...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76631 |
| _version_ | 1826120646734643200 |
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| author | Liu, Xuan Jim Lee, Charmaine Jia Le Muhammad Syafiq Muhammad Shahiddin Lim, Kai Xing |
| author2 | Kim Hye Kyung |
| author_facet | Kim Hye Kyung Liu, Xuan Jim Lee, Charmaine Jia Le Muhammad Syafiq Muhammad Shahiddin Lim, Kai Xing |
| author_sort | Liu, Xuan Jim |
| collection | NTU |
| description | This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental study design. This is conducted across two cultural contexts to examine the role culture may play on message persuasiveness. Smokers were recruited from both collectivistic and individualistic societies, Singapore (SG, N=161) and America (US, N=163) respectively. While self-persuasion led to more counterattitudinal thoughts, its effects on smoking attitudes was not significant. Self-referencing was found to induce less favourable attitudes towards smoking than other-referencing, mediated by reactance. Results also found an interaction between Self-Persuasion x Referencing. Under self-persuasion, participants exhibited less favourable attitudes towards smoking in self-referencing than other-referencing. An interaction was also found for Self-Persuasion x Cultural Orientation. Self-persuasion worked better in US than SG, although this did not reach significance. Two-way interaction between Referencing x Cultural Orientation was insignificant. Study findings provide initial direction for anti-smoking campaigns and potentially other resistive behaviours. Future research can replicate this study in different health contexts and populations to increase generalisability of results. |
| first_indexed | 2024-10-01T05:19:51Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/76631 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:19:51Z |
| publishDate | 2019 |
| record_format | dspace |
| spelling | ntu-10356/766312019-12-10T13:17:37Z Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination Liu, Xuan Jim Lee, Charmaine Jia Le Muhammad Syafiq Muhammad Shahiddin Lim, Kai Xing Kim Hye Kyung Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Audience research This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental study design. This is conducted across two cultural contexts to examine the role culture may play on message persuasiveness. Smokers were recruited from both collectivistic and individualistic societies, Singapore (SG, N=161) and America (US, N=163) respectively. While self-persuasion led to more counterattitudinal thoughts, its effects on smoking attitudes was not significant. Self-referencing was found to induce less favourable attitudes towards smoking than other-referencing, mediated by reactance. Results also found an interaction between Self-Persuasion x Referencing. Under self-persuasion, participants exhibited less favourable attitudes towards smoking in self-referencing than other-referencing. An interaction was also found for Self-Persuasion x Cultural Orientation. Self-persuasion worked better in US than SG, although this did not reach significance. Two-way interaction between Referencing x Cultural Orientation was insignificant. Study findings provide initial direction for anti-smoking campaigns and potentially other resistive behaviours. Future research can replicate this study in different health contexts and populations to increase generalisability of results. Bachelor of Communication Studies 2019-04-01T05:32:25Z 2019-04-01T05:32:25Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/76631 en Nanyang Technological University 37 p. application/pdf application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Audience research Liu, Xuan Jim Lee, Charmaine Jia Le Muhammad Syafiq Muhammad Shahiddin Lim, Kai Xing Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination |
| title | Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination |
| title_full | Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination |
| title_fullStr | Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination |
| title_full_unstemmed | Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination |
| title_short | Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination |
| title_sort | effects of self persuasion and referencing on attitudes towards smoking a cross cultural examination |
| topic | DRNTU::Social sciences::Communication::Audience research |
| url | http://hdl.handle.net/10356/76631 |
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