“Anyone in their right mind wouldn’t create it” : online community formation through shitposting

This exploratory study provides a structured understanding of shitposting and examines its role, form, and function in online community formation by focussing on Facebook’s largest closed shitposting group, Spongebob Shitposting. Employing a mixed methods approach, this two-part study conducted: (1...

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Bibliographic Details
Main Authors: Au, Tsi Ying, Loh, Dion Jia Sin, Ho, Yi En, Mok, Celine Wen Jun
Other Authors: Edson C. Tandoc Jr
Format: Final Year Project (FYP)
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76633
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author Au, Tsi Ying
Loh, Dion Jia Sin
Ho, Yi En
Mok, Celine Wen Jun
author2 Edson C. Tandoc Jr
author_facet Edson C. Tandoc Jr
Au, Tsi Ying
Loh, Dion Jia Sin
Ho, Yi En
Mok, Celine Wen Jun
author_sort Au, Tsi Ying
collection NTU
description This exploratory study provides a structured understanding of shitposting and examines its role, form, and function in online community formation by focussing on Facebook’s largest closed shitposting group, Spongebob Shitposting. Employing a mixed methods approach, this two-part study conducted: (1) interviews with members of the Spongebob Shitposting Facebook group (N = 20) to explore their definition of shitposting and how shitposting creates a sense of community, and (2) a content analysis of randomly selected posts (N = 1000) to examine the form and content of communication in the group. Results revealed that members defined shitposting as posts with unfunny and nonsensical humour that require online cultural literacy to understand. Shitposts tend to have a recognisable form and are created with varying intentions, such as for humour, self-expression, or to offend others. Findings also gave insight to shitposting’s role in forming a community: shared interest for creating and enjoying shitposts encourages member participation, while shared symbols in shitposting foster bonds among members. These results provide a foundation for future research into this niche area of internet culture, along with insight into the formation and maintenance of online communities.
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spelling ntu-10356/766332019-12-10T12:12:29Z “Anyone in their right mind wouldn’t create it” : online community formation through shitposting Au, Tsi Ying Loh, Dion Jia Sin Ho, Yi En Mok, Celine Wen Jun Edson C. Tandoc Jr Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This exploratory study provides a structured understanding of shitposting and examines its role, form, and function in online community formation by focussing on Facebook’s largest closed shitposting group, Spongebob Shitposting. Employing a mixed methods approach, this two-part study conducted: (1) interviews with members of the Spongebob Shitposting Facebook group (N = 20) to explore their definition of shitposting and how shitposting creates a sense of community, and (2) a content analysis of randomly selected posts (N = 1000) to examine the form and content of communication in the group. Results revealed that members defined shitposting as posts with unfunny and nonsensical humour that require online cultural literacy to understand. Shitposts tend to have a recognisable form and are created with varying intentions, such as for humour, self-expression, or to offend others. Findings also gave insight to shitposting’s role in forming a community: shared interest for creating and enjoying shitposts encourages member participation, while shared symbols in shitposting foster bonds among members. These results provide a foundation for future research into this niche area of internet culture, along with insight into the formation and maintenance of online communities. Bachelor of Communication Studies 2019-04-01T05:42:56Z 2019-04-01T05:42:56Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/76633 en Nanyang Technological University 43 p. application/pdf
spellingShingle DRNTU::Social sciences::Communication
Au, Tsi Ying
Loh, Dion Jia Sin
Ho, Yi En
Mok, Celine Wen Jun
“Anyone in their right mind wouldn’t create it” : online community formation through shitposting
title “Anyone in their right mind wouldn’t create it” : online community formation through shitposting
title_full “Anyone in their right mind wouldn’t create it” : online community formation through shitposting
title_fullStr “Anyone in their right mind wouldn’t create it” : online community formation through shitposting
title_full_unstemmed “Anyone in their right mind wouldn’t create it” : online community formation through shitposting
title_short “Anyone in their right mind wouldn’t create it” : online community formation through shitposting
title_sort anyone in their right mind wouldn t create it online community formation through shitposting
topic DRNTU::Social sciences::Communication
url http://hdl.handle.net/10356/76633
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