The value of virtual game items : a review of purchase motivations in free-to-play games
The free-to-play (FTP) games sector has observed a considerable growth in recent years amidst a boom in the online gaming industry. As opposed to subscription-based games, the basic gaming platform is provided for free in FTP games, while players can choose to purchase virtual game items to enhance...
Main Authors: | Chong, Denise Hui Ching, Ho, Shaun Yan Liang |
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Other Authors: | Qiu Lin |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2019
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/76875 |
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