The art of Cherry-Picking in the utopian-dystopian world of numbers : a study on the use of web analytics among the online news media in Singapore
This dissertation aims to understand how the online news media in Singapore use web analytics and the challenges they face in the more restrictive media environment of an Asian semi-democratic political system. Guided by Everett Rogers’ (1962, 2003) diffusion of innovations theory, which emphasizes...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://hdl.handle.net/10356/76887 |