Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving
Social exclusion can trigger compensatory behaviors when social needs are threatened. Compensatory behaviors may include prosocial behaviors, such as charitable giving, as a way to reconnect socially with other people. Other forms of compensatory behaviors may involve the creation of social conne...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/77185 |
| _version_ | 1824456401093656576 |
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| author | Kho, Mandon Jin Cheng |
| author2 | Lee Kai Chung, Albert |
| author_facet | Lee Kai Chung, Albert Kho, Mandon Jin Cheng |
| author_sort | Kho, Mandon Jin Cheng |
| collection | NTU |
| description | Social exclusion can trigger compensatory behaviors when social needs are threatened.
Compensatory behaviors may include prosocial behaviors, such as charitable giving, as a way
to reconnect socially with other people. Other forms of compensatory behaviors may involve
the creation of social connections with money by imbuing it with human characteristics, a
process known as anthropomorphism. But what happens if charitable giving cross paths with
money anthropomorphism in the wake of social exclusion? The present study examines the
roles of social exclusion and money anthropomorphism in charitable giving. In this study, we
made four hypotheses. Firstly, we predicted that when money is not anthropomorphized, our
participants would be more likely to donate money if they have been primed with social
exclusion than if they have not been. Secondly, we predicted that when participants are
primed with social exclusion, they would be less likely to donate money when they are
induced to anthropomorphize money than if they have not been. Thirdly, we predicted that
when participants are not primed with social exclusion, they would be more likely to donate
money when they are induced to anthropomorphize money than if they have not been. Lastly,
we predicted that socially excluded people would be less likely to donate money compared to
socially included people, but only when money is anthropomorphized. The results from the
experiment supported the third and fourth hypotheses. The results also reveal potential
implications for charitable giving. The limitations of the study and future research directions
are also discussed. |
| first_indexed | 2025-02-19T03:53:31Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/77185 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:53:31Z |
| publishDate | 2019 |
| record_format | dspace |
| spelling | ntu-10356/771852019-12-10T13:56:53Z Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving Kho, Mandon Jin Cheng Lee Kai Chung, Albert School of Social Sciences DRNTU::Social sciences::Psychology Social exclusion can trigger compensatory behaviors when social needs are threatened. Compensatory behaviors may include prosocial behaviors, such as charitable giving, as a way to reconnect socially with other people. Other forms of compensatory behaviors may involve the creation of social connections with money by imbuing it with human characteristics, a process known as anthropomorphism. But what happens if charitable giving cross paths with money anthropomorphism in the wake of social exclusion? The present study examines the roles of social exclusion and money anthropomorphism in charitable giving. In this study, we made four hypotheses. Firstly, we predicted that when money is not anthropomorphized, our participants would be more likely to donate money if they have been primed with social exclusion than if they have not been. Secondly, we predicted that when participants are primed with social exclusion, they would be less likely to donate money when they are induced to anthropomorphize money than if they have not been. Thirdly, we predicted that when participants are not primed with social exclusion, they would be more likely to donate money when they are induced to anthropomorphize money than if they have not been. Lastly, we predicted that socially excluded people would be less likely to donate money compared to socially included people, but only when money is anthropomorphized. The results from the experiment supported the third and fourth hypotheses. The results also reveal potential implications for charitable giving. The limitations of the study and future research directions are also discussed. Bachelor of Arts in Psychology 2019-05-15T05:53:08Z 2019-05-15T05:53:08Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/77185 en 40 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Psychology Kho, Mandon Jin Cheng Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving |
| title | Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving |
| title_full | Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving |
| title_fullStr | Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving |
| title_full_unstemmed | Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving |
| title_short | Give your money and lose your friend : the roles of social exclusion and money anthropomorphism in charitable giving |
| title_sort | give your money and lose your friend the roles of social exclusion and money anthropomorphism in charitable giving |
| topic | DRNTU::Social sciences::Psychology |
| url | http://hdl.handle.net/10356/77185 |
| work_keys_str_mv | AT khomandonjincheng giveyourmoneyandloseyourfriendtherolesofsocialexclusionandmoneyanthropomorphismincharitablegiving |