Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/77283 |
| _version_ | 1811696148277100544 |
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| author | Lee, Nicholas |
| author2 | Ng Sok Ling, Sharon |
| author_facet | Ng Sok Ling, Sharon Lee, Nicholas |
| author_sort | Lee, Nicholas |
| collection | NTU |
| description | Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating the psychological concepts of idealistic and pragmatic mindsets as well as an individual’s cause-related identity, this study seeks to expand the understanding of controversial CSR and its effects on both consumer attitudinal and behavioural intention outcomes. |
| first_indexed | 2024-10-01T07:34:45Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/77283 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:34:45Z |
| publishDate | 2019 |
| record_format | dspace |
| spelling | ntu-10356/772832019-12-10T12:22:13Z Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity Lee, Nicholas Ng Sok Ling, Sharon Wan Ching School of Social Sciences DRNTU::Social sciences::Psychology Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating the psychological concepts of idealistic and pragmatic mindsets as well as an individual’s cause-related identity, this study seeks to expand the understanding of controversial CSR and its effects on both consumer attitudinal and behavioural intention outcomes. Bachelor of Arts in Psychology 2019-05-23T14:01:06Z 2019-05-23T14:01:06Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/77283 en 69 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Psychology Lee, Nicholas Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity |
| title | Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity |
| title_full | Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity |
| title_fullStr | Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity |
| title_full_unstemmed | Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity |
| title_short | Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity |
| title_sort | corporate activism is it worth it examining consumer idealistic pragmatic mindsets and their csr related identity |
| topic | DRNTU::Social sciences::Psychology |
| url | http://hdl.handle.net/10356/77283 |
| work_keys_str_mv | AT leenicholas corporateactivismisitworthitexaminingconsumeridealisticpragmaticmindsetsandtheircsrrelatedidentity |