Perceiving online public opinion : a study of the effects of Facebook opinion cues, opinion climate congruency, & source credibility on willingness to speak out
Facebook’s novel affordances and unique features have transformed the way people assess public opinion. Opinion cues such as user-generated comments (UGCs) and aggregated user representations (AURs) offer users original ways to infer public opinion. Drawing on the spiral of silence theory, a nascent...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://hdl.handle.net/10356/77294 |