An investigation of the consumer socialization process of rural migrant workers in China.
This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates,...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7753 |
| _version_ | 1826119519682166784 |
|---|---|
| author | Wang, Jian Feng. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Wang, Jian Feng. |
| author_sort | Wang, Jian Feng. |
| collection | NTU |
| description | This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates, with few prior encounter with consumer products. |
| first_indexed | 2024-10-01T05:01:20Z |
| format | Thesis |
| id | ntu-10356/7753 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:01:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/77532023-05-19T07:08:20Z An investigation of the consumer socialization process of rural migrant workers in China. Wang, Jian Feng. Nanyang Business School DRNTU::Business::General::Social aspects This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates, with few prior encounter with consumer products. Master of Business 2008-09-18T07:50:45Z 2008-09-18T07:50:45Z 2002 2002 Thesis http://hdl.handle.net/10356/7753 en Nanyang Technological University 131 p. application/pdf |
| spellingShingle | DRNTU::Business::General::Social aspects Wang, Jian Feng. An investigation of the consumer socialization process of rural migrant workers in China. |
| title | An investigation of the consumer socialization process of rural migrant workers in China. |
| title_full | An investigation of the consumer socialization process of rural migrant workers in China. |
| title_fullStr | An investigation of the consumer socialization process of rural migrant workers in China. |
| title_full_unstemmed | An investigation of the consumer socialization process of rural migrant workers in China. |
| title_short | An investigation of the consumer socialization process of rural migrant workers in China. |
| title_sort | investigation of the consumer socialization process of rural migrant workers in china |
| topic | DRNTU::Business::General::Social aspects |
| url | http://hdl.handle.net/10356/7753 |
| work_keys_str_mv | AT wangjianfeng aninvestigationoftheconsumersocializationprocessofruralmigrantworkersinchina AT wangjianfeng investigationoftheconsumersocializationprocessofruralmigrantworkersinchina |