上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom
Identifying various market segments to enhance Shanghai Telecom's market positioning. Assess the competitive landscape of the industry and analyze the relationship between traditional voice business and IP business. Pricing, channel strategy, promotion and advertisement strategy will also be st...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | Chinese |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7809 |
| _version_ | 1811688819240468480 |
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| author | 夏斌 Xia, Bin 张岱 Zhang, Dai 王一民 Wang, Yimin |
| author2 | Li, Micheal Zhi-Feng |
| author_facet | Li, Micheal Zhi-Feng 夏斌 Xia, Bin 张岱 Zhang, Dai 王一民 Wang, Yimin |
| author_sort | 夏斌 Xia, Bin |
| collection | NTU |
| description | Identifying various market segments to enhance Shanghai Telecom's market positioning. Assess the competitive landscape of the industry and analyze the relationship between traditional voice business and IP business. Pricing, channel strategy, promotion and advertisement strategy will also be studied. |
| first_indexed | 2024-10-01T05:38:16Z |
| format | Thesis |
| id | ntu-10356/7809 |
| institution | Nanyang Technological University |
| language | Chinese |
| last_indexed | 2024-10-01T05:38:16Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/78092024-01-12T10:20:16Z 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom 夏斌 Xia, Bin 张岱 Zhang, Dai 王一民 Wang, Yimin Li, Micheal Zhi-Feng Nanyang Business School DRNTU::Business::Industries and labor Identifying various market segments to enhance Shanghai Telecom's market positioning. Assess the competitive landscape of the industry and analyze the relationship between traditional voice business and IP business. Pricing, channel strategy, promotion and advertisement strategy will also be studied. Master of Business Administration 2008-09-18T07:51:38Z 2008-09-18T07:51:38Z 2005 2005 Thesis http://hdl.handle.net/10356/7809 zh Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor 夏斌 Xia, Bin 张岱 Zhang, Dai 王一民 Wang, Yimin 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom |
| title | 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom |
| title_full | 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom |
| title_fullStr | 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom |
| title_full_unstemmed | 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom |
| title_short | 上海电信长途语音业务市场分析 = An analysis on long-distance voice business market of Shanghai telecom |
| title_sort | 上海电信长途语音业务市场分析 an analysis on long distance voice business market of shanghai telecom |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/7809 |
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