Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7838 |
| _version_ | 1826109493319041024 |
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| author | Yan, Lei |
| author2 | Leong, Choon Chiang |
| author_facet | Leong, Choon Chiang Yan, Lei |
| author_sort | Yan, Lei |
| collection | NTU |
| description | Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers. |
| first_indexed | 2024-10-01T02:19:06Z |
| format | Thesis |
| id | ntu-10356/7838 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:19:06Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/78382024-01-12T10:08:14Z Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach Yan, Lei Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers. Master of Business Administration (Marketing) 2008-09-18T07:52:03Z 2008-09-18T07:52:03Z 2005 2005 Thesis http://hdl.handle.net/10356/7838 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Yan, Lei Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach |
| title | Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach |
| title_full | Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach |
| title_fullStr | Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach |
| title_full_unstemmed | Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach |
| title_short | Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach |
| title_sort | analysing chinese consumers behaviour toward dining out a lifestyle approach |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/7838 |
| work_keys_str_mv | AT yanlei analysingchineseconsumersbehaviourtowarddiningoutalifestyleapproach |