Marketing strategy for Dubai mall
The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also ga...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/7853 |
| _version_ | 1811695242396565504 |
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| author | Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan |
| author2 | McGovern, Ian |
| author_facet | McGovern, Ian Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan |
| author_sort | Kwek, Joo Siang |
| collection | NTU |
| description | The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also gather information based on our observation and interviews with shoppers to the malls in Dubai and around the globe. The study will enable us to gain insight of what works for a retail mall and the potential pitfalls. |
| first_indexed | 2024-10-01T07:20:21Z |
| format | Thesis |
| id | ntu-10356/7853 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:20:21Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/78532024-01-12T10:27:20Z Marketing strategy for Dubai mall Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan McGovern, Ian Nanyang Business School DRNTU::Business::Marketing The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also gather information based on our observation and interviews with shoppers to the malls in Dubai and around the globe. The study will enable us to gain insight of what works for a retail mall and the potential pitfalls. Master of Business Administration 2008-09-18T07:52:17Z 2008-09-18T07:52:17Z 2006 2006 Thesis http://hdl.handle.net/10356/7853 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan Marketing strategy for Dubai mall |
| title | Marketing strategy for Dubai mall |
| title_full | Marketing strategy for Dubai mall |
| title_fullStr | Marketing strategy for Dubai mall |
| title_full_unstemmed | Marketing strategy for Dubai mall |
| title_short | Marketing strategy for Dubai mall |
| title_sort | marketing strategy for dubai mall |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/7853 |
| work_keys_str_mv | AT kwekjoosiang marketingstrategyfordubaimall AT tohkiawee marketingstrategyfordubaimall AT vijaybalan marketingstrategyfordubaimall AT yongjohnmingshyan marketingstrategyfordubaimall |